becomes flavor

MUUM nasal strip boxZen sticker sheetBoost sticker sheetDeep Night sticker sheet
MUUM Clouds

MUUM is breathing reimagined — a wellness accessory you actually want to wear.

OPTIONS FOR YOU

MUUM Box

MUUM Box

MUUM Stickers Box

Performance Kit

MUUM Box + Stickers + 2 Weeks Free App Access

MUUM Experience Kit

Experience Kit

(Limited Edition Packaging + 1 Year Free App Access)

LOOK THIS IS YOU

testimonial image
testimonial image
testimonial image
testimonial image
testimonial image

THE MUUM APP DOES HALF THE WORK

MUUM app mockup
Breath In
Breath Out
Breath In

BREATHING MADE FUN

Download on the App Store

Live biofeedback

Garmin, Apple Watch or phone reads your Heart Rate Variability (HRV) and we show you how your body feels.

Fully connected

Apple Watch, Garmin, and more.

Apple Watch Ultra app mockup for biofeedback insights

Breathing Performance insights

Track patterns, learn what exercise best work for you.

Heart rate insight cardHeart rate variability insight card

SERIOUS SCIENCE. SERIOUSLY COOL.

We built MUUM with sleep scientists, physiotherapists, neuroscientists, and breathing coaches.

  • Backed by research on HRV, nasal airflow, and stress regulation — minus the gimmicks.

THE MUUM CLUB

MUUM is already part of the routine of the best athletes in the world.

Christophe Laporte testimonial image
“I had MUUM during my win at the Tour of Holland.”
Christophe Laporte, Team Visma
Thibaut Baronian testimonial image
“I chose MUUM for UTMB, and felt the difference!”
Thibaut Baronian, French Trail Champion
Alexys Brunel testimonial image
“Addicted to MUUM and their biofeedback app.”
Alexys Brunel, Team TotalEnergies
Guillaume Ruel testimonial image
“2h18' at Jersey Marathon. Sick with COVID, but I had the MUUM.”
Guillaume Ruel, European Champion 100km

YOU ASK. WE SPILL.

Yes, they're completely safe for daily use and designed to stay comfortable all night long.

“Breathing should be simple, beautiful, and effective.”

— Edouard Tissot, Founder