becomes flavor

MUUM Clouds

MUUM is breathing reimagined — a wellness accessory you actually want to wear.

OPTIONS FOR YOU

MUUM Box

MUUM Box

CHF 34.90

MUUM Stickers Box

Performance Kit

MUUM Box + Stickers + 2 Weeks Free App Access

CHF 39.90

MUUM Experience Kit

Experience Kit

(Limited Edition Packaging + 1 Year Free App Access)

CHF 79.90

THE MUUM APP DOES HALF THE WORK

MUUM app mockup
Breath In
Breath Out
Breath In

BREATHING MADE FUN

Download on the App Store

Live biofeedback

Garmin, Apple Watch or phone reads your Heart Rate Variability (HRV) and we show you how your body feels.

Fully connected

Apple Watch, Garmin, and more.

Apple Watch Ultra app mockup for biofeedback insights

Breathing Performance insights

Track patterns, learn what exercise best work for you.

Heart rate insight cardHeart rate variability insight card

SERIOUS SCIENCE. SERIOUSLY COOL.

We built MUUM with sleep scientists, physiotherapists, neuroscientists, and breathing coaches.

  • Backed by research on HRV, nasal airflow, and stress regulation — minus the gimmicks.

THE MUUM CLUB

From students in Paris to athletes in Berlin to new mums in Milan — MUUM is already part of their routine.

Camille testimonial image
I put the strip on, open the app, and instantly breathe so much better.
Camille, 16, Lyon
Lila testimonial image
Didn't believe it at first, but the strip + app combination really changes everything.
Lila, 21, Marseille
Luca testimonial image
My go-to before training: putting the strip on, breathing deeply, and focus breathwork with the app.
Luca, 23, Geneva
Adam testimonial image
It's simple, discreet, cool to wear and I can feel my body reacting.
Adam, 22, Paris
Sarah testimonial image
Not a gadget. I use the strip and a calm session on the app before exams, my stress just drops.
Sarah, 20, Lausanne

YOU ASK. WE SPILL.

Yes, they're completely safe for daily use and designed to stay comfortable all night long.

Breathing should be simple, beautiful, and effective.

Edouard Tissot, Founder