Serious science.

SERIOUSLY COOL.

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MUUM was created with sleep scientists, physiotherapists, and neuroscientists - so every strip and every breath is grounded in data.

The formula

INGREDIENTS

Eight natural actives, dosed for their real effect. Pick a ritual to reveal the formula.

Calm, drift into sleep.

Inner workings

THE SCIENCE BEHIND MUUM

— three mechanisms —

PhysiologyNº 01

Nº 01Physiology

— breathe better —

Nasal Airflow

More airflow = more oxygen. More oxygen = clearer focus, deeper recovery, better sleep. MUUM strips were designed with physiotherapists to open nasal passages naturally.

Olfactory cueNº 02

Nº 02Olfactory cue

— instant shift —

Scent & Mood

Peppermint wakes you up. Lavender helps you wind down. Science calls it "olfactory stimulation." We call it instant vibe-shift. Natural essential oils, tested for real effect.

BiofeedbackNº 03

Nº 03Biofeedback

— listen to the body —

HRV — Heart Rate

Your body has signals you can't always feel. HRV is the gold standard in measuring stress vs calm. The MUUM App reads it in real time and turns it into a sphere that changes colour.

Dig deeper
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In the field
Up there, you don't get to skip a breath.
Up there, you don't get to skip a breath.01 — MONT-JOLY · 2,525 M
Trail. The breath calls it before the legs do.
Trail. The breath calls it before the legs do.02 — VAL-D'ARLY · OCTOBER

Breath is what stays when everything else changes.