Our Story

MUUM is a cutting-edge performance brand founded in Nyon, Switzerland, in 2023 by Edouard Tissot and Florian Weichert. MUUM emerged from Edouard's visionary idea: to elevate athletic performance through innovative breathing solutions.

The concept for MUUM took shape when Edouard noticed that traditional methods often overlooked the power of nasal breathing. He saw that optimizing nasal airflow could unlock significant physical and mental benefits, such as enhanced oxygenation, improved focus, and reduced heart rate. This insight sparked the birth of MUUM.

Florian joined Edouard, bringing his own experience as a long-distance cyclist struggling with nasal breathing, which impacted his performance. Together, they pursued a solution that would optimize oxygen flow and empower athletes to push their boundaries. This shared passion led to the creation of MUUM.

MUUM was founded on a single powerful belief: breathing is the cornerstone of athletic excellence. By unlocking the full potential of every breath, we help athletes go beyond their limits and reach new heights.

A New Standard in Athletic Performance

Our mission at MUUM is to create a new standard in athletic performance. By harnessing the power of nasal breathing, we provide athletes with a tool that enhances endurance, focus, and recovery. Whether you're climbing mountains or mastering yoga poses, MUUM is here to help you reach your full potential.

We've worked closely with top athletes, refining our product through rigorous testing and feedback. The results speak for themselves: improved oxygenation, regulated heart rates, and better overall performance.

The Journey of Our Founder

Edouard Tissot, the founder of MUUM, is no stranger to entrepreneurship. At just 18 years old, he left his studies to pursue his vision of revolutionizing athletic breathing. With a deep passion for sports and innovation, Edouard saw an opportunity to create something truly unique—a product that could change the way athletes breathe, and in turn, how they perform.

"Breathing is the foundation of life, and yet it's something we often take for granted. I wanted to create a product that would help athletes tap into the full potential of their breathing, so they can push their limits and achieve greatness," says Edouard.

The Science Behind MUUM

Breathing is something we do every moment of our lives, 20,000 times a day, to be exact. And yet, most people are unaware of the profound impact that nasal breathing can have on our bodies and minds. Unlike mouth breathing, which can lead to hyperventilation, dry mouth, and increased stress, nasal breathing filters and humidifies the air, promotes better oxygen uptake, and helps maintain a balanced nervous system.

MUUM strips are engineered to optimize this natural process. Our strips are designed with cutting-edge materials that gently open the nasal passages, ensuring maximum airflow with minimal resistance. This innovation is backed by science and designed specifically for endurance athletes who push their limits in every discipline.